Sunday, December 7, 2014

Club promotion

Your most powerful marketing message will come from these customer experiences dictated by the ambiance of your club, the music you play, the entertainment you have, and the different social groups who attend. Read your local club magazine and follow Facebook and Twitter to identify where your event might fit. 

  The benefit here is that you can target it to different types of people and you can advertise it if you have a little green to spend. To be successful you need to reach the depths of the Internet and get your event in front of as many people as possible.  With that said, let's start off with Facebook. You should only create an event on your Facebook Fan page.  While your personal page, your group page and your Fan page all have their own advantages and disadvantages, I think keeping one central page will be easier to manage, plus it will make the event look more popular in terms of RSVPs. Twitter is a great way to build relationships. I like sharing content regularly on Facebook and Twitter. 


Keeping your content fresh will ensure that it will not be removed, and also helps build a stronger presence online. The nice thing about event promotion on Facebook is that you can choose to spend only when someone RSVPs.  This way you'll get more exposure but limit your costs.  Remember what I said about RSVPs, it's viral gold.  So in essence you're getting more for your money: an RSVP and a News Feed hit. The disadvantage is that you can't directly invite people as a Page. Growing this audience will be a critical factor in the success of your campaign. 

 Allowing users to register for contest via Facebook made it easier to participate and a smaller “ask” for most people, thus increasing the likelihood of participation. These creates more buzz about your event if there is a way for people to get into your event for free.if the budget doesn't permit hosting giveaways, leveraging important online influencers is an important way to get your message out through additional conversations.


 While your revenue is generated from selling drinks, bottle service, cover charges, and, possibly, venue rentals, you are also in the business of selling a fun and unique experience to your customers to increase loyalty and overall image and reputation. 

Hashtaging helps you create your event as a brand. Also the use of hashtags can get people talking about your event.

Another disadvantage of the Fan page is the declining reach organic posts are seeing. Because these platforms are social by nature, they have built-in tools that allow your guests to share their interest socially. 

The bottom line is that you want to get people talking about your event on social media.Another great way to get further buzz going is to submit your event to socialized event listing sites like Eventbrite and eventful. You'll want to really leverage your buzz through brand ambassadors and other people who are attending. Creating a list which is relevant to your industry is a great way to attain impressive results.if done right, making friends with the influencers in your industry. I hope this helps. Good luck with you club promoting!

Friday, December 5, 2014

Make it hype!






Businesses who have a admirable outgoing media character they practice engagement, learn continually, and never become hooked to any marketing strategy. Here are a few tips to make your social media hype!


Have personality to your posts: Your posts should reflect your brand, and that means advertising your brand's core message and attitude. The more you promote the more you are seen!



If it doesn't make an impact try again! It’s another reason to upgrade your content .Measure your results and act accordingly: Having good analytics of all of your posts is one thing, but actually applying and using the data you get to improve your business's social media strategy is another.  

Knowing your audience is the first step to success with social media. Having personality also makes it easier for customers to connect to your business, as it feels more like connecting with friend. People trust there friends so people will trust a brand who is friendly.

If you're seeing a lot of people are interested in a piece of content, and that's happening in real time, it gives you the opportunity to do an explainer piece or do some background and a follow-up as well. But it does need time and effort if you want to get the most out of it.

Thursday, December 4, 2014

Big Social Media Mistakes

It’s not to be mean or place ourselves on a pedestal. It’s to provide you with examples of mistakes that you should never make on social media. While it may give you 15 minutes of fame, it’s totally not worth it. You’ll spend more time defending yourself than actually doing whatever it is you do. For example, take a look at the following social media fails. They were epic mistakes that will tarnish a brand’s name for some time to come.


During the first presidential debate in October 2012, President Obama mentioned his grandmother. This angered KitchenAid, who sent out the following tweet to its 24,000 followers: “Obamas gma even knew it was going 2 b bad! She died 3 days b4 he became president. #nbcpolitics.” At least the company promptly removed the tweet and issued an apology. It turns out that a member of its team had accidentally posted it from the company handle instead of from their personal account.


 Macy's Blasted for Relationship With Donald Trump Earlier this month, Macy's was pressured to drop spokesman Donald Trump after Trump's publicity stunt, in which he offered to donate $5 million in exchange for President Obama's college records and passport application. More than half a million people signed an online petition asking Macy's to sever its relationship with Trump, and the retailer's Facebook and Twitter pages were bombarded with anti-Trump comments. 

Sports fans can get very passionate. And, sometimes that passion can frustrate people. Especially the people associated with a sports organization. But, just because an upset Kansas City Chiefs fan tweeted that that owner is greedy doesn’t give you the right to respond unprofessionally. But, that’s exactly what happened to the fan in September 2012 after he received a direct message on Twitter from the team telling him to “get a clue.” The fan took a screenshot of the message, posted it to Reddit, and the rest is another example of an epic social media fail.



Microsoft briefly got political in September, when one of the people who manages its Twitter account dissed conservative talking head Ann Coulter from the Microsoft account, rather than from his personal account. Microsoft replied to a tweet from former U.S. labor secretary Robert Reich with the following post: "@RBReich your granddaughter’s level of discourse and policy > those of Ann Coulter." Ouch.


For a chance to win a new Camry, Toyota asked people to tweet the hashtag #camryeffect during its Super Bowl ad campaign in 2012. However, the campaign accidentally sent back tweets that were considered spam to anyone who used the hashtag. This forced the numerous accounts created by Toyota for the campaign to get suspended by Twitter. Smooth.

Social Media Engagement

Social Media Engagement—just the mention of it can spark a visceral response from marketers, partly because no one has pinpointed what it really means. Let’s get it out there: engagement is a messy, complicated idea—yet a critical one because it gets to the heart of the relationship between consumers and brands. We know that it is valuable, but the how, what and why of it is ambiguous at best.




Social media monitoring is one of the biggest missed opportunities for businesses today. Also known as social listening, it involves monitoring what people are saying on social media about your business and the issues that affect it. To engage in effective social monitoring, use a social media management tool like HootSuite to track brand mentions, competitors, key industry terms and relative keywords. This listening allows you to identify opportunities as they happen and reach out immediately.





To make matters worse for businesses unwilling to engage on social media, user engagement is on the rise, meaning customers are going to talk more. In fact, it’s growing nine times faster than the social networks themselves. This all according to the team at SproutSocial.

Monday, November 10, 2014

Getting Work vertified

Before you start any work with a company make sure you have a contract. In the contract make sure you have all the information you need before you move forward with the social media campaign. Make sure the contract highlights what you be doing for the organization. Between you and the business owner learn what is expected of you as a social media specialist. Before you can do your work you must know what are the goals the company wants to achieve through social media. Also be aware of how much transparency you have with the company. Will your work be micromanaged? If your work is micromanaged it's best to look for greener pastures. You cannot successfully operate your social media campaign if your employer does not trust you with how the campaign should be ran. That's why it's so important to have a contract or an agreement in writing on your duties in social media with the company in question.

Friday, November 7, 2014

Companies to Avoid

Some companies are not ready for social media when they say they are. I have been running into a lot of companies that request my social media services yet have no specific campaign in mind. I think a lot of companies just want to jump on the bandwagon without knowing what direction they are trying to take. The main objective for a company to have a social media specialist is to create income. So before you join a volunteer our non-profit organization make sure you know what the company's agenda is. Social media is a lot of hard work to manage. If you do not have a clear set of goals you're trying to in a company you are wasting your time. 

Friday, June 27, 2014

Tips for winning a social media audience.


Know the you are faced with many competitors it will not be easy to created buzzworthy tweets or status updates that distinguish  you from the crowd.So if you want to win you got to find a better way of getting your message noticed.

1. Think about who your audience is. Visualize yourself getting the audience attention and gaining there admiration.

2. Post update with pictures create buzz. People react to pictures more than any other form of online communication.

3.Keep the updates relevant to your audience. Don't post anything that is too way off the mark.

4. Perfection in tweets is not what needs to be added but what when nothing else can be taken away. Looking at your post and ask yourself what can be left out.

5.The power of the like. When you like a followers post. They usually check out who has like them. In turn they read your profile.

6.Ask open ended questions. Post questions that have no yes or no answer. Like where do you go to eat brunch on sunday?

Thursday, June 5, 2014

Question of the day. Should I intern for a company that needs social media?

Should I intern at a startup in social media?

I say no because a lot of these start-ups do not respect social media management as a full time job that needs to be compensated accordingly. Many of these start-ups like to promise interns positions and never follow thru with an actual job. 

In the San Francisco bay area you must be cautious of start-ups because intern exploitation is on the rise. So your position at the company can be short-lived. I am just completely shocked by the behavior of some start-up companies. Some start-ups employ interns for months yet they never get paid. After the internship is finished the intern is usually discarded and another takes their place.Most start-ups have delusions of grandeur pitching gimmicky items that you can live without. Remember titles mean nothing unless they are attached to a secure business that can advance your skills. So do yourself a solid and don't fall for these deceptions in the start-up community. California law states that: The employer is to receive no benefit from the intern's work. The employer is there to train the intern to improve their skills.


Thursday, May 29, 2014

The power of free Swag!!!

 In the social media world competition is fierce! Every restaurant, store, or event in the city has a Facebook page. So how do I set myself apart from all this competition? First off if you're looking to compete you will not have a lead over your competitors.You must think in terms of domination.The same way that the big corporations do... give away free swag!  One gym I visited gave me all this free stuff. A. free water bottle, free week membership, free training, etc. Their agenda is to expose people to your product or service so that your business name can be passed around, and of course, your free swag should be of high quality. Don't be cheap!! Your client's first impression of your business is the most important one! Think about this,if you used a coupon for a free lunch and the food was terrible you would never go their again. Nor would you pay for lunch there Hell no! Your free swag should reflect the quality of service (or product quality) that you'll deliver every time, without fail.

Wednesday, May 28, 2014

Social media and the small business.

"While 81 percent of small businesses see the value of using social media as a business tool, just 25 percent spend 6-10 hours per week on social media, and 14 percent don’t separate personal and professional updates on these channels."- infographic via Sage UK 


         Local businesses in big cities are declining at a accelerated rate. Old methods of marketing such as email, ads in local papers, and door hangers are becoming obsolete. The fact is, a large percentage of those fancy business cards and flyers end up in the trash the minute you leave. They're low-end advertising, but they still cost money, and brochures can be quite pricey. What you should do is start a facebook page or twitter account to create a brand community with your target audience. However these social media platforms take time to produce returns. Still small businesses fail to keep their pages updated. Yet they are the most cost effective way to build a relationship with costumers. It can be a fun way to let your costumers know your personality and what's going on in your business.

Friday, May 23, 2014

Hello Social Media Managers!

I have create this blog to serve you! I have recently joined the social media job force. It is quite a new position these days. It's very popular yet less than a quarter of small businesses have social media accounts. 

I notice that many try place social media in the category of email marketing or public relations, but I feel it's more organic then those fields. I feel social media is revolutionary because it levels the playing field. It's the cheapest way to send out your advertisement. All one has to do is find out which social media platform most of your customers visit. Once you know that you can create a base that is visible to your clients. Creating new contacts that can become contracts!