The power of free Swag!!!

 In the social media world competition is fierce! Every restaurant, store, or event in the city has a Facebook page. So how do I set myself apart from all this competition? First off if you're looking to compete you will not have a lead over your competitors.You must think in terms of domination.The same way that the big corporations do... give away free swag!  One gym I visited gave me all this free stuff. A. free water bottle, free week membership, free training, etc. Their agenda is to expose people to your product or service so that your business name can be passed around, and of course, your free swag should be of high quality. Don't be cheap!! Your client's first impression of your business is the most important one! Think about this,if you used a coupon for a free lunch and the food was terrible you would never go their again. Nor would you pay for lunch there Hell no! Your free swag should reflect the quality of service (or product quality) that you'll deliver every time, without fail.

Social media and the small business.

"While 81 percent of small businesses see the value of using social media as a business tool, just 25 percent spend 6-10 hours per week on social media, and 14 percent don’t separate personal and professional updates on these channels."- infographic via Sage UK 


         Local businesses in big cities are declining at a accelerated rate. Old methods of marketing such as email, ads in local papers, and door hangers are becoming obsolete. The fact is, a large percentage of those fancy business cards and flyers end up in the trash the minute you leave. They're low-end advertising, but they still cost money, and brochures can be quite pricey. What you should do is start a facebook page or twitter account to create a brand community with your target audience. However these social media platforms take time to produce returns. Still small businesses fail to keep their pages updated. Yet they are the most cost effective way to build a relationship with costumers. It can be a fun way to let your costumers know your personality and what's going on in your business.

Hello Social Media Managers!

I have create this blog to serve you! I have recently joined the social media job force. It is quite a new position these days. It's very popular yet less than a quarter of small businesses have social media accounts. 

I notice that many try place social media in the category of email marketing or public relations, but I feel it's more organic then those fields. I feel social media is revolutionary because it levels the playing field. It's the cheapest way to send out your advertisement. All one has to do is find out which social media platform most of your customers visit. Once you know that you can create a base that is visible to your clients. Creating new contacts that can become contracts!