Wednesday, January 14, 2015

Facebook vs Twitter

If, for case, I proclaim on my Facebook page that the library has a concert, then that same update will post on the library’s Twitter account. Yes, the popularity of these social networking benefit does justify implementation as a road to gain patrons. For a long time, my fundamental concern had been the event of logging into a Twitter account and a Facebook account separately to update them. Some application Facebook but not Twitter. I attribute this to a pair of factors

First, as I shown beforehand, we did not require our posts relevant to the Twitter community but equivalent made our Facebook status updates our Twitter messages. Some libraries use Twitter but not Facebook. Recently, however, Facebook provided a way for you to interconnect your Facebook status updates to your Twitter account and viceversa. From a personal position, my friends—by an overwhelming majorityuse Facebook, not Twitter.

Now, let us take a closer look at the results of our project, which involved the creation of a Facebook page and a Twitter account at the same time. This means that you can now use Twitter without a lot of maintenancefor everything can overflow through your Facebook account.

As these services rise in popularity, libraries have begun to use them to understand out to patrons. Currently, my library has more than 700 Facebook fans while the Twitter page has six followers. You no longer need to log into distinct accounts to post similar advertisement. We have encourage both the library’s Facebook and Twitter presences in the same manner, with signs in our library, links on our website, and a consideration in our newsletter. Second—and this factor is out of our direct—Facebook might seem more suitable for a library to application as a social networking instrument for of its popularity. But, as I had always choose using Facebook, was there room for Twitter at the table?. Some use both Facebook and Twitter, while others use neither.

Sunday, December 7, 2014

Club promotion

Your most powerful marketing message will come from these customer experiences dictated by the ambiance of your club, the music you play, the entertainment you have, and the different social groups who attend. Read your local club magazine and follow Facebook and Twitter to identify where your event might fit. 

  The benefit here is that you can target it to different types of people and you can advertise it if you have a little green to spend. To be successful you need to reach the depths of the Internet and get your event in front of as many people as possible.  With that said, let's start off with Facebook. You should only create an event on your Facebook Fan page.  While your personal page, your group page and your Fan page all have their own advantages and disadvantages, I think keeping one central page will be easier to manage, plus it will make the event look more popular in terms of RSVPs. Twitter is a great way to build relationships. I like sharing content regularly on Facebook and Twitter. 

Keeping your content fresh will ensure that it will not be removed, and also helps build a stronger presence online. The nice thing about event promotion on Facebook is that you can choose to spend only when someone RSVPs.  This way you'll get more exposure but limit your costs.  Remember what I said about RSVPs, it's viral gold.  So in essence you're getting more for your money: an RSVP and a News Feed hit. The disadvantage is that you can't directly invite people as a Page. Growing this audience will be a critical factor in the success of your campaign. 

 Allowing users to register for contest via Facebook made it easier to participate and a smaller “ask” for most people, thus increasing the likelihood of participation. These creates more buzz about your event if there is a way for people to get into your event for free.if the budget doesn't permit hosting giveaways, leveraging important online influencers is an important way to get your message out through additional conversations.

 While your revenue is generated from selling drinks, bottle service, cover charges, and, possibly, venue rentals, you are also in the business of selling a fun and unique experience to your customers to increase loyalty and overall image and reputation. 

Hashtaging helps you create your event as a brand. Also the use of hashtags can get people talking about your event.

Another disadvantage of the Fan page is the declining reach organic posts are seeing. Because these platforms are social by nature, they have built-in tools that allow your guests to share their interest socially. 

The bottom line is that you want to get people talking about your event on social media.Another great way to get further buzz going is to submit your event to socialized event listing sites like Eventbrite and eventful. You'll want to really leverage your buzz through brand ambassadors and other people who are attending. Creating a list which is relevant to your industry is a great way to attain impressive results.if done right, making friends with the influencers in your industry. I hope this helps. Good luck with you club promoting!

Friday, December 5, 2014

Make it hype!

Businesses who have a admirable outgoing media character they practice engagement, learn continually, and never become hooked to any marketing strategy. Here are a few tips to make your social media hype!

Have personality to your posts: Your posts should reflect your brand, and that means advertising your brand's core message and attitude. The more you promote the more you are seen!

If it doesn't make an impact try again! It’s another reason to upgrade your content .Measure your results and act accordingly: Having good analytics of all of your posts is one thing, but actually applying and using the data you get to improve your business's social media strategy is another.  

Knowing your audience is the first step to success with social media. Having personality also makes it easier for customers to connect to your business, as it feels more like connecting with friend. People trust there friends so people will trust a brand who is friendly.

If you're seeing a lot of people are interested in a piece of content, and that's happening in real time, it gives you the opportunity to do an explainer piece or do some background and a follow-up as well. But it does need time and effort if you want to get the most out of it.

Thursday, December 4, 2014

Big Social Media Mistakes

It’s not to be mean or place ourselves on a pedestal. It’s to provide you with examples of mistakes that you should never make on social media. While it may give you 15 minutes of fame, it’s totally not worth it. You’ll spend more time defending yourself than actually doing whatever it is you do. For example, take a look at the following social media fails. They were epic mistakes that will tarnish a brand’s name for some time to come.

During the first presidential debate in October 2012, President Obama mentioned his grandmother. This angered KitchenAid, who sent out the following tweet to its 24,000 followers: “Obamas gma even knew it was going 2 b bad! She died 3 days b4 he became president. #nbcpolitics.” At least the company promptly removed the tweet and issued an apology. It turns out that a member of its team had accidentally posted it from the company handle instead of from their personal account.

 Macy's Blasted for Relationship With Donald Trump Earlier this month, Macy's was pressured to drop spokesman Donald Trump after Trump's publicity stunt, in which he offered to donate $5 million in exchange for President Obama's college records and passport application. More than half a million people signed an online petition asking Macy's to sever its relationship with Trump, and the retailer's Facebook and Twitter pages were bombarded with anti-Trump comments. 

Sports fans can get very passionate. And, sometimes that passion can frustrate people. Especially the people associated with a sports organization. But, just because an upset Kansas City Chiefs fan tweeted that that owner is greedy doesn’t give you the right to respond unprofessionally. But, that’s exactly what happened to the fan in September 2012 after he received a direct message on Twitter from the team telling him to “get a clue.” The fan took a screenshot of the message, posted it to Reddit, and the rest is another example of an epic social media fail.

Microsoft briefly got political in September, when one of the people who manages its Twitter account dissed conservative talking head Ann Coulter from the Microsoft account, rather than from his personal account. Microsoft replied to a tweet from former U.S. labor secretary Robert Reich with the following post: "@RBReich your granddaughter’s level of discourse and policy > those of Ann Coulter." Ouch.

For a chance to win a new Camry, Toyota asked people to tweet the hashtag #camryeffect during its Super Bowl ad campaign in 2012. However, the campaign accidentally sent back tweets that were considered spam to anyone who used the hashtag. This forced the numerous accounts created by Toyota for the campaign to get suspended by Twitter. Smooth.

Social Media Engagement

Social Media Engagement—just the mention of it can spark a visceral response from marketers, partly because no one has pinpointed what it really means. Let’s get it out there: engagement is a messy, complicated idea—yet a critical one because it gets to the heart of the relationship between consumers and brands. We know that it is valuable, but the how, what and why of it is ambiguous at best.

Social media monitoring is one of the biggest missed opportunities for businesses today. Also known as social listening, it involves monitoring what people are saying on social media about your business and the issues that affect it. To engage in effective social monitoring, use a social media management tool like HootSuite to track brand mentions, competitors, key industry terms and relative keywords. This listening allows you to identify opportunities as they happen and reach out immediately.

To make matters worse for businesses unwilling to engage on social media, user engagement is on the rise, meaning customers are going to talk more. In fact, it’s growing nine times faster than the social networks themselves. This all according to the team at SproutSocial.

Monday, November 10, 2014

Getting Work vertified

Before you start any work with a company make sure you have a contract. In the contract make sure you have all the information you need before you move forward with the social media campaign. Make sure the contract highlights what you be doing for the organization. Between you and the business owner learn what is expected of you as a social media specialist. Before you can do your work you must know what are the goals the company wants to achieve through social media. Also be aware of how much transparency you have with the company. Will your work be micromanaged? If your work is micromanaged it's best to look for greener pastures. You cannot successfully operate your social media campaign if your employer does not trust you with how the campaign should be ran. That's why it's so important to have a contract or an agreement in writing on your duties in social media with the company in question.