Social Media Engagement

Social Media Engagement—just the mention of it can spark a visceral response from marketers, partly because no one has pinpointed what it really means. Let’s get it out there: engagement is a messy, complicated idea—yet a critical one because it gets to the heart of the relationship between consumers and brands. We know that it is valuable, but the how, what and why of it is ambiguous at best.

Social media monitoring is one of the biggest missed opportunities for businesses today. Also known as social listening, it involves monitoring what people are saying on social media about your business and the issues that affect it. To engage in effective social monitoring, use a social media management tool like HootSuite to track brand mentions, competitors, key industry terms and relative keywords. This listening allows you to identify opportunities as they happen and reach out immediately.

To make matters worse for businesses unwilling to engage on social media, user engagement is on the rise, meaning customers are going to talk more. In fact, it’s growing nine times faster than the social networks themselves. This all according to the team at SproutSocial.

Tips for winning a social media audience.

Know the you are faced with many competitors it will not be easy to created buzzworthy tweets or status updates that distinguish  you from the crowd.So if you want to win you got to find a better way of getting your message noticed.

1. Think about who your audience is. Visualize yourself getting the audience attention and gaining there admiration.

2. Post update with pictures create buzz. People react to pictures more than any other form of online communication.

3.Keep the updates relevant to your audience. Don't post anything that is too way off the mark.

4. Perfection in tweets is not what needs to be added but what when nothing else can be taken away. Looking at your post and ask yourself what can be left out.

5.The power of the like. When you like a followers post. They usually check out who has like them. In turn they read your profile.

6.Ask open ended questions. Post questions that have no yes or no answer. Like where do you go to eat brunch on sunday?