Some companies are not ready for social media when they say they are. I have been running into a lot of companies that request my social media services yet have no specific campaign in mind. I think a lot of companies just want to jump on the bandwagon without knowing what direction they are trying to take. The main objective for a company to have a social media specialist is to create income. So before you join a volunteer our non-profit organization make sure you know what the company's agenda is. Social media is a lot of hard work to manage. If you do not have a clear set of goals you're trying to in a company you are wasting your time.